Paramount Reboots Video Game Strategy, Forming New Studio

June 6, 2026 - 05:59

Paramount is shaking up its approach to video games, forming a fresh internal studio and putting a new leadership structure in place. The move signals a strategic reboot for the entertainment giant's gaming ambitions, which have been relatively quiet in recent years compared to its film and television output.

The new studio will focus on developing games tied to Paramount's major franchises, including properties like Star Trek, Mission: Impossible, and Nickelodeon's library of characters. Rather than simply licensing its brands to outside developers, the company aims to build more direct control over game production and creative direction. A dedicated leadership team has been appointed to oversee the division, tasked with coordinating between the studio and Paramount's broader media strategy.

Industry observers note that this is a familiar pattern for media conglomerates looking to capitalize on their intellectual property. Disney, Warner Bros., and others have all cycled through periods of internal game development, often with mixed results. Paramount's previous gaming efforts were largely handled through licensing deals with partners like Electronic Arts and Ubisoft. The new studio represents a shift toward in-house development, though the company has not yet announced specific titles or release timelines.

The restructuring comes as the video game industry faces a period of contraction, with widespread layoffs and studio closures across the sector. Paramount's decision to invest in a new internal team at this moment suggests a long-term bet on interactive entertainment as a growth area, even as the market tightens. No details have been shared about hiring plans or the studio's location.