ASICS Enters the Gaming World with New Virtual Reality Game

March 28, 2025 - 21:06

ASICS has officially made its debut in the gaming industry with the launch of DISC, a virtual reality game that draws inspiration from classic titles like Tron and the 1994 cult favorite Windjammers. This innovative project is part of the company's new ASICS Ventures division, marking a significant shift from its traditional role as a sportswear manufacturer known for its iconic Onitsuka Tiger sneakers.

DISC invites players into a vibrant digital arena where they can engage in fast-paced, competitive gameplay. The game combines elements of skill and strategy, challenging players to outmaneuver their opponents while showcasing the athletic spirit that ASICS embodies. With this venture, ASICS aims to connect with a younger audience and explore new avenues for brand engagement in the rapidly evolving gaming landscape.

As the lines between sports, fitness, and gaming continue to blur, ASICS's entry into this realm highlights its commitment to innovation and adaptability in a changing market. Fans of both the brand and gaming can look forward to an exciting new experience that fuses athleticism with digital entertainment.